Many of us were following the Facebook hearings this April in which nearly 100 members of Congress questioned Facebook founder Mark Zuckerberg. The hearings came after news broke that Cambridge Analytica, a data firm with ties to President Donald Trump’s campaign, accessed information from as many as 87 million Facebook users without their knowledge.
While the outrage focused primarily on consumer privacy, it also elevated interest in Facebook’s impact on civil discourse and domestic institutions around the world. We are learning more about the addictive nature and manipulative strategies of Facebook and other social media. Continue Reading
This post is written by guest blogger Kenneth Brown, City of Charlotte Social Media Manager. To learn more about Kenneth, find his short bio at the end of this post.
Facebook recently announced a series of updates to its platform to improve the quality and trustworthiness of content that filters into our feeds. The company’s founder, Mark Zuckerberg, said the updates are a part of the company’s goal to make sure Facebook is a valued asset in our society. The Facebook post reads in part:
People consistently tell us they want to see more local news on Facebook. Local news helps us understand the issues that matter in our communities and affect our lives. Research suggests that reading local news is directly correlated with civic engagement. People who know what’s happening around them are more likely to get involved and help make a difference.Continue Reading
Community emergencies are obviously challenging and stressful, and yet they can also be opportunities for local governments to earn trust and boost engagement.
Dangerous weather is something that all people experience — together. What we learn from our organization’s ability to share information, listen, empathize, encourage and respond during a weather emergency Continue Reading
Earlier this year, the City of Charlotte’s Communications & Marketing (CC&M) department developed a creative social media campaign to engage the city’s digital following and better understand the topics that are important to Charlotte residents.
As the spotlight on community engagement continues to increase, there is often a simple factor that can be easily overlooked…asking the community what they want to know and how they want to be engaged.
Charlotte is proudly known as the Queen City so it was fitting that the campaign be called The Queen’s 2017 with #TakeTheReign serving as the call-to-action. The CC&M team recognized that 2017 was an important year for the Queen City and that the community needed to have a hand in telling her story.
With an active presence of over 140,000 Twitter followers and nearly 9,800 followers on Facebook,the city knew it had an audience that could be tapped into in a different way. While the main goal was to encourage these followers to stay connected to local government and their communities, the feedback received would also help shape how the city’s story is shared.
This post was written by Brad Johnson and Sharon Felton. Brad Johnson is the Director of Engagement for Raleigh based Cityzen. He assists with implementation of projects and consulting with staff on the best approach. A former member of a planning staff, he’s worked with over a hundred local government entities to optimize their online engagement.
Sharon Felton is the Communications Administrator with the City of Raleigh Public Affairs team. She works with departments, including the Department of City Planning, to implement communications strategies that best fit their needs.
The City of Raleigh was faced with a dilemma when approaching the public outreach portion of their citywide Bike Plan. A passionate, well established group of cyclists would be engaged throughout, but staff didn’t want to assume that they were the only stakeholders in the process. Reaching others for what would be a relatively technocratic discussion seemed like a big challenge. Continue Reading
I recently moved to the Town of Cary from a rural area in Western North Carolina. To say that things are different would likely be the understatement of the year; Cary has over 155,000 people at last count, and my hometown had about 2,500.
My family and I shifted from one of the smallest towns in the state to the seventh largest. That’s a process that will make you pay attention to the differences between where you’re coming from, and where you’re going.
It highlights the need for advocates of citizen engagement to provide more nuanced and custom approaches to citizen engagement that can work for both rural and urban communities – where there are often different cultural norms, values, and lifestyles. Continue Reading
In the summer of 2014, San Diego-based Stone Brewing Company sought to find a site to open an east coast production and distribution facility. Stone targeted a few cities in Virginia, Richmond being one, as possible locations.
The City of Richmond Economic Development Office, city officials, local politicians and many others worked to lure Stone Brewing to one of the two Richmond locations in which the company had shown an interest.
But it was neighborhood residents who caught the attention of Stone’s team, and who ultimately impacted the company’s decision.
On the heels of the June 2015 Charleston racially motivated massacre, that left 9 dead and one injured, there has been much discussion about the use of historical symbols by government entities. The overarching idea is that the government should not appear to be biased and should represent the interest of the entire community and not certain segments. The Market House in downtown Fayetteville is one of those symbols up for debate.
The Market House is rich in history and southern heritage. According to Barksdale (2015), the original building that sat where the Market House sits now, once served as the State House in which the U.S. Constitution was ratified in 1789. When that building burned in the Great Fire of 1831, the Market House was erected in its place in 1832 . The site also hosted a Civil War battle in which Confederate Lieutenant General Wade Hampton killed 11 Union soldiers and captured a dozen more.
The unique architecture employs a town hall-market scheme found in England and is the only National Landmark in Cumberland County (National Park Service, 2008). The second floor of the structure was used as the town hall and a general meeting place. On the first floor vendors came to sell meat, produce, and the occasional human.
Yes, I said human. Slaves were auctioned primarily under estate liquidation or to pay a debt. The actual number of slaves sold is ambiguous, but it happened, on the steps surrounding the structure.
While the need for community engagement remains constant, we have more tools than ever with which to promote it. There are many free applications available to educational institutions, local governments, and non-profits that your stakeholders are using right now. The good news is that participants check these sources regularly; even holidays, nights, and weekends are fair game.
There are plenty of proprietary online engagement tools if your budget allows, but this post focuses specifically on those you can use today at no cost.
A website that is gaining traction for hyperlocal activities is Nextdoor. Users can access it through the company’s website, Nextdoor.com, and through its app which is available at no cost to Apple and Android subscribers.
Nextdoor is unique in that it focuses on individual neighborhoods. I’ve seen people use it for everything from reporting suspicious activity to making neighbors aware of a well-known person’s death. The site also sends a notification to users any time one of their neighbors creates an account. They can “welcome” the person virtually to the discussion. Continue Reading
Covering town and county board meetings for the local newspaper might be one of the most boring jobs in the world. Convinced I could be the next Seymour Hersh, I took a job as a reporter when I was 23, in the county of less than 35,000 people where I was born. It took exactly one school board meeting, two town meetings and one county meeting to utterly disabuse me of that idea. Continue Reading