#TakeTheReign: City of Charlotte building citizen connections via social media

Earlier this year, the City of Charlotte’s Communications & Marketing (CC&M) department developed a creative social media campaign to engage the city’s digital following and better understand the topics that are important to Charlotte residents.

As the spotlight on community engagement continues to increase, there is often a simple factor that can be easily overlooked…asking the community what they want to know and how they want to be engaged.

The Campaign

Charlotte is proudly known as the Queen City so it was fitting that the campaign be called The Queen’s 2017 with #TakeTheReign serving as the call-to-action. The CC&M team recognized that 2017 was an important year for the Queen City and that the community needed to have a hand in telling her story.

With an active presence of over 140,000 Twitter followers and nearly 9,800 followers on Facebook, the city knew it had an audience that could be tapped into in a different way. While the main goal was to encourage these followers to stay connected to local government and their communities, the feedback received would also help shape how the city’s story is shared.

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Changing the Conversation

On a Monday night in late September 2016, community members filled the Charlotte City Council Chambers to capacity. One by one, they expressed fear, anger and frustration about the officer-involved shooting of Keith Lamont Scott and the state of the community. The response to what was heard both in the Chambers and during days of protests would prove to be a defining moment for the city.

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Building a Better Community Through Neighborhood Leadership

Collaboration with neighborhood leaders is an instrumental component to the success of engagement initiatives for local government. The partnership, sharing of ideas and exchange of knowledge can lead to lasting benefits for the community. The City of Charlotte’s Neighborhood & Business Services (N&BS) department has spent over a decade building programs to help communities thrive through engagement, trainings, board retreats and awards.

The Neighborhood Leadership Awards only recognizes superior work in Charlotte communities, particularly those communities that receive assistance through the City’s Neighborhood Matching Grant program for projects such as community gardens, neighborhood watches or playgrounds.

However, the program is part of comprehensive approach to impact neighborhoods several other components such a semiannual board retreats for communities. Continue Reading

Engaging Local Government Staff as Citizens to Support Local Farm and Food Entrepreneurs

I have spent the past few months settling in to my new role with the NC Growing Together Project, (NCGT) which aims to bring more local food products into mainstream wholesale markets across North Carolina.

One of my roles is to engage planners, economic developers, and small business assistance providers in understanding the local food supply chain in North Carolina and identifying ways to create an enabling and supportive environment for farms and food entrepreneurs.

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It’s been a really fun experiment to flip the engagement process upside down – thinking about creative ways to engage the local government staff in cities, counties, and towns in their local food system, both as citizens and as professionals. Continue Reading