“To achieve positive and enduring change, public and nonprofit leaders must create community engagement strategies that are as robust as the data-driven solutions that they hope to peruse.” Continue Reading
The presidential primary season has drawn considerable attention to the issue of young voters and what appears to be their overwhelming support for Bernie Sanders. On my campus students are engaging in debate watch parties, are organizing voter registration drives, and a small group of around twenty students, both Republican and Democratic, are having the experience of a lifetime in a program called Wake the Vote, which has taken them already to Iowa and New Hampshire and later in the year will give them the opportunity to attend the conventions. These kinds of experiences translate into participation at the polls. An organization that studies the political participation of young people (CIRCLE) reports that 70% of the youth votes (18-24) cast were cast by young people with at least some college experience. Clearly, activities that provide students with the opportunity to get engaged in the political process are powerful motivators for voting.
The International Association for Public Participation (IAP2), an international federation of public participation practitioners including a USA affiliate, has developed a spectrum of community engagement techniques. The spectrum ranges from “informing” to “empowering” the public.
These are wonky practitioner words; however, they actually mean a world of difference. Informing is focused on one-way communication, whereas empowering is literally giving the power of decision-making to the public.
I’ll describe a project on community empowerment, and some key lessons. First, I’ll address why empowerment is scary, often promised but not fulfilled in particular cases, and basic guiding principles for overcoming the challenges of community empowerment projects. Continue Reading
Recently, I had an opportunity to sit down with Willie Ratchford, executive director of Community Relations for the City of Charlotte. Willie just celebrated 40 years working with the city, and I wanted to get his perspective on how community relations and engagement have changed throughout the years. I was also curious to get his take on the current role of local government considering the drastically different community landscape.
When Willie started with the city, the year was 1975. During that year Microsoft was founded, “Saturday Night Live” premiered, the Thrilla in Manila took place and the blockbuster hit “Jaws” was filmed on Martha’s Vineyard. We may have social media and 3D video games today, but one of the most popular (and odd) gifts for kids during the holiday season in that year was the Pet Rock. So yes, times have changed. Significantly.
Willie has seen a lot throughout his life and career – from the desegregation of schools to his involvement in the administration of Charlotte’s fair housing law in 1988. In 1994, Willie became the executive director of Community Relations. He felt that this role was a defining moment in his career because he had the opportunity to impact race relations in Charlotte. He firmly believes that it is the responsibility of local government to promote community harmony.Continue Reading
Engagement and commitment are intangibles; they come from within. It’s the culmination of the psychological, social and intellectual connection one has with matters that affect their communities.
This connection is what motivates and is ultimately the driving force behind productive, progressive change. Giving people freedom to make decisions engages and empowers them and within the local community this has to occur through mutual respect, caring and group participation. The process of empowerment does not happen alone; it’s accomplished with others. So as citizens collectively engage, change becomes a part of the culture rather than temporary solutions to permanent problems.
Active community engagement represents a certain optimism that one’s effort and dedication can and will improve the social and economic infrastructure necessary for communal stability. Continue Reading
Dr. Martin Luther King, Jr., said, “Life’s most persistent and urgent question is, ‘what are you doing for others?’” As humans we instinctually want to help people. We do it every day… give a friend a lift the airport, watch a neighbor’s pet while they are on vacation, or volunteer for a local cause. We don’t do these things for money, we do these things because we know it will make us feel good, and it will strengthen our friendships. Then why is it so much harder to get people to help society on a larger scale and strengthen a community through projects?
Community leaders across the country are often discouraged about the community projects they lead saying, “I have to do all the work by myself”. These leaders often take on the majority of the responsibilities and drive to see the endeavor finished. No one should feel that they have to shoulder the burden alone when it comes to community activism, but sadly that is how things get done in most communities. You do it, or it doesn’t get done. Fortunately, there is a trend that allows community leaders to flourish, let other community members lead, and not have the project get stifled in the muck and mire.