Earlier this year, the City of Charlotte’s Communications & Marketing (CC&M) department developed a creative social media campaign to engage the city’s digital following and better understand the topics that are important to Charlotte residents.
As the spotlight on community engagement continues to increase, there is often a simple factor that can be easily overlooked…asking the community what they want to know and how they want to be engaged.
Charlotte is proudly known as the Queen City so it was fitting that the campaign be called The Queen’s 2017 with #TakeTheReign serving as the call-to-action. The CC&M team recognized that 2017 was an important year for the Queen City and that the community needed to have a hand in telling her story.
With an active presence of over 140,000 Twitter followers and nearly 9,800 followers on Facebook,the city knew it had an audience that could be tapped into in a different way. While the main goal was to encourage these followers to stay connected to local government and their communities, the feedback received would also help shape how the city’s story is shared.
Six board members, two staff members, and a dozen empty chairs were all that greeted public safety director Stephanie O’Malley when she walked into a sleek but soulless conference room in downtown Denver. For a safety department under fire for violent conditions at its main jail and allegedly flouting public records laws, and a civilian oversight agency relatively fresh from being enshrined in the city charter, this was an underwhelming sight.
Yet even in a city regarded as a national leader in holding the police and sheriff’s departments accountable, both the pace of reform and the depth of community engagement are far from consistent.
As I do interviews for my book This Is Where You Belong, I’m often asked, “What’s the number one thing someone can do to feel more attached to where they live?”
Most of the time, I tell them to walk.
Why? Mostly because it’s full of things that engage and delight the senses. My teenage daughter and I took a walk the other day, on a slightly-too-balmy afternoon when almost every growing thing in our neighborhood was in bloom. The air smelled gloriously of honeysuckle and lilac. We passed a handful of flowers whose names we actually knew—tulips, penstemon, bearded irises—and dozens of others we didn’t. “When we move to a new house, let’s plant some things that smell good,” Ella said. Continue Reading
We have witnessed and participated in the dialogue between community, politicians, government, nonprofits and other stakeholders when a well-meaning economic development initiative came to a community they care for. Old East Durham is a community undergoing rapid transformation, with issues of displacement and gentrification widely acknowledged. Economic benefits for the members of the community whose profiles in material poverty were used to justify the initiative very much remain an open question.
We are aware that the portrayal in this article of politicians, government officials and nonprofits is somewhat flattened and that these stakeholders, individually and collectively, have additional incentives, but the incentives we focus on exist, dominate, and are ignored at great peril to the community.Continue Reading
Collaboration with neighborhood leaders is an instrumental component to the success of engagement initiatives for local government. The partnership, sharing of ideas and exchange of knowledge can lead to lasting benefits for the community. The City of Charlotte’s Neighborhood & Business Services (N&BS) department has spent over a decade building programs to help communities thrive through engagement, trainings, board retreats and awards.
The Neighborhood Leadership Awards only recognizes superior work in Charlotte communities, particularly those communities that receive assistance through the City’s Neighborhood Matching Grant program for projects such as community gardens, neighborhood watches or playgrounds.
However, the program is part of comprehensive approach to impact neighborhoods several other components such a semiannual board retreats for communities. Continue Reading