Are we overly focused on social media?

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Many of us were following the Facebook hearings this April in which nearly 100 members of Congress questioned Facebook founder Mark Zuckerberg. The hearings came after news broke that Cambridge Analytica, a data firm with ties to President Donald Trump’s campaign, accessed information from as many as 87 million Facebook users without their knowledge.

While the outrage focused primarily on consumer privacy, it also elevated interest in Facebook’s impact on civil discourse and domestic institutions around the world. We are learning more about the addictive nature and manipulative strategies of Facebook and other social media. Continue Reading

Nothing Engages A Community Quite Like The Weather

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Community emergencies are obviously challenging and stressful, and yet they can also be opportunities for local governments to earn trust and boost engagement.

Dangerous weather is something that all people experience — together. What we learn from our organization’s ability to share information, listen, empathize, encourage and respond during a weather emergency Continue Reading

Communicating Connections Between Ideas and Actions

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The reporting-back communications loop in community engagement is more important than ever. If public participation means to involve those who are affected by a decision in the decision-making process, then participants need to know how their input has affected change. The outcome of their engagement gives meaning to their participation.

The Town of Chapel Hill (pop. 59,000) embarked on a new era of community engagement when it launched the largest community planning efforts in its history in 2010 with the development of the Chapel Hill 2020 comprehensive plan.  The plan is a reflection of the people’s values, aspirations and ideas. The outreach was excellent with having achieved the goal of touching 10,000 people during the yearlong visioning process.

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