Emergency Communications on Facebook

This past August and September my community was tense from consecutive emergencies. There were four demonstrations on the UNC-Chapel Hill campus — and then Hurricane Florence hit, bringing flooding from more than nine inches of rain.

It is a distant memory when we did not have social media tools to relay urgent emergency information to the community. The Town of Chapel Hill marks a 10-year anniversary of @ChapelHillGov Facebook this October. An “early adopter” of local government on social media, we continue to learn new strategies to expand our reach and improve engagement. Continue Reading

Are we overly focused on social media?

Many of us were following the Facebook hearings this April in which nearly 100 members of Congress questioned Facebook founder Mark Zuckerberg. The hearings came after news broke that Cambridge Analytica, a data firm with ties to President Donald Trump’s campaign, accessed information from as many as 87 million Facebook users without their knowledge.

While the outrage focused primarily on consumer privacy, it also elevated interest in Facebook’s impact on civil discourse and domestic institutions around the world. We are learning more about the addictive nature and manipulative strategies of Facebook and other social media. Continue Reading

Beginning a Conversation with your Local Government

Local government is invisible to many Americans. As long as services are provided efficiently, many of us feel no need to visit our city or county offices. On those infrequent occasions when we need to connect, we may not know where to start. Community engagement with local government may not always seem intuitive, but in most cases officials are happy to provide the information you’re looking for.

the-science-of-building-trust-with-social-media-908ac2d82e

A 2014 Gallup poll showed that 72% of respondents said they trusted their local governments (the percentage dropped when respondents were asked about State and Federal governments). Local employees and officials are unusually accountable. I can’t tell you how many times a NC mayor or city councilor has told stories of impromptu “meetings” at the grocery store.

While local governments vary due to location and size, we have more ways than ever to begin a conversation. This post will not address public records law; however, it is designed to help you begin the process of getting help or information from local officials. I will address how to get started, using social media, smartphone apps, call centers and whom to contact.

How to Get Started

If you are simply looking for information, you may never need to visit a local office. Most every town, city, or county in NC has a website that provides a wealth of information. These sites usually include financial documents such as budgets and bid opportunities; job openings; recreational opportunities; news releases; and contact information for town staff and elected officials. Continue Reading