How Can Local Government Earn Trust in the Era of Fake News?

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Rebuilding trust in American democracy was a central theme among public communicators who gathered at the City-County Communicators and Marketing Association (3CMA) www.3cma.org conference Sept. 6-8 in Anaheim, Calif.

#3CMAAnnual: “How can local government earn trust in the era of fake news?”

Explaining the “why” as part of a sustained story is a better strategy than regular blurt-outs to engage with the public, said Santa Monica City Manager Rick Cole in the opening conference session. Invest in the time to develop key messages. Think about the way people feel about their government. He urged local government communicators to Continue Reading