Enhancing Community Engagement through Positive Deviance

Anyone who serves on a citizens board, volunteers at a house of worship, or does anything to help other people has experienced frustration. They have a problem that needs to be solved, but they just can’t seem to find a solution. People can quickly become frustrated if their partnership isn’t productive. If you’ve been stuck in a late-night meeting spinning your wheels, you know what it’s like.

A concept that began in healthcare circles decades ago may be helpful for tackling problems in other settings. The term is positive deviance, and it’s relatively simple – where some have failed at a project or task, others will find a way to succeed, even with similar circumstances and resources. These people or groups may be referred to as positive deviants. The challenge is in finding such behaviors and reproducing them for other applications.

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