This past August and September my community was tense from consecutive emergencies. There were four demonstrations on the UNC-Chapel Hill campus — and then Hurricane Florence hit, bringing flooding from more than nine inches of rain.

It is a distant memory when we did not have social media tools to relay urgent emergency information to the community. The Town of Chapel Hill marks a 10-year anniversary of @ChapelHillGov Facebook this October. An “early adopter” of local government on social media, we continue to learn new strategies to expand our reach and improve engagement. Continue Reading